MKT 124 - Consumer BehaviorSemester Hours: 3
Fall, Spring
An examination, analysis, and application of the theories and concepts that contribute to successful marketing approaches, drawn from psychology, sociology, anthropology, and economics. Explores consumer issues concerning the acquisition, consumption, and disposition of goods, services and ideas, including from a cross-cultural perspective. Topics include how consumers think, feel, reason, and select between different alternatives (e.g., brands, products, and retailers) and how the consumer is influenced by his or her environment (e.g., culture, family, media). Examines Perspectives of the marketer, consumer, and public policy maker are examined.
Prerequisite(s)/Course Notes:
MKT 101 and junior class standing or above.
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