Apr 12, 2021  
2017-2018 Undergraduate Bulletin 
    
2017-2018 Undergraduate Bulletin [ARCHIVED BULLETIN]

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MKT 131 - Principles of Advertising

Semester Hours: 3
Fall, Spring
Design and evaluation of advertising strategies based upon knowledge of consumer demand, advertising methods, mechanics and institutions with emphasis on media selection, copy selection, budgetary planning, legal and ethical constraints and research to determine advertising effectiveness.

Prerequisite(s)/Course Notes:
MKT 101  and junior class standing or above.


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