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Dec 21, 2024
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MKT 135 - Interactive and Direct MarketingSemester Hours: 3
Fall, Spring
An examination of the concepts, strategies and applications involved in interactive, more individualized, digital direct marketing as well as more traditional technologies and concepts in direct marketing both nationally and globally. A variety of topics are covered, including: an overview of direct marketing, building databases, exploring a variety of direct response media: planning and creating strategy and execution and developing direct campaigns. The campaigns will use a variety of media: traditional media, new social media and mobile media with the role of interactive media emphasized. Direct marketing of business to business and issues such as privacy to final consumer are covered.
Prerequisite(s)/Course Notes:
MKT 101 and junior class standing or above.
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