PR 111 - Communicating Social ResponsibilitySemester Hours: 3
This course will examine Corporate Social Responsibility (CSR) and the communication challenges it presents for the public relations professional. CSR has increasingly become an integral part of building a well-respected brand and is now a critical component of all corporate communications departments. Focusing on the different aspects of CSR – including environmental accountability and sustainability, philanthropy, employee volunteerism, business ethics and good governance – this course will examine concepts and tactics public relations professionals need in order to prepare strategic communication plans that highlight CSR activities and that contribute positively to a client or employer’s global reputation. Strategies for communicating social impact for nonprofits and social enterprises will also be examined, highlighting key leaders and organizations, and the challenges they face.
May not be taken on a Pass/D+/D/Fail basis. Not for liberal arts credit. (Formerly Corporate Social Responsibility Communication Strategies.)
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