MKT 275 - Advanced Strategic Planning in Marketing With a Global Perspective
Semester Hours: 3
The course integrates managerial marketing concepts and strategies for creating customer value, sustainable competitive advantage, and economic value in global markets. The emphasis is on a total system of customer-driven strategic marketing planning, implementation, and control elements that are ethical and responsive to the global business environment. Develops a framework for strategic marketing planning based on customer need analysis, global market conditions, market segmentation, product positioning, product life cycle, market responsiveness and competitive reaction.
MKT 203 and 9 additional credits of graduate business courses. Open only to matriculated graduate students in the Frank G. Zarb School of Business and in other Schools at Hofstra where appropriate. See specific program requirements. (Formerly Strategic Planning in Marketing.)
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