Apr 19, 2024  
2018-2019 Graduate Studies Bulletin 
    
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2018-2019 Graduate Studies Bulletin [ARCHIVED BULLETIN]

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PR 261 - Survey of Public Relations Issues


Semester Hours: 3
Fall, Spring
This course will examine ongoing public relations case studies or current news stories, their contexts and the publics they involve, and analyze and critique the case studies and news stories from a professional public relations standpoint. A review of campaign strategy, media relations practices, and responses to the issues will be explored. A critical assessment of the various strategic approaches to these case studies/news stories provides the focus to evaluate the various objectives, strategies and tactics behind effective public relations campaigns and influencing public opinion.




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