PR 262 - Understanding Audiences
Semester Hours: 3
Fall, Spring, Summer
This course will provide an overview of applied research techniques, tools and methodology used to research audiences. Students will be introduced to concepts such as rating systems, audience tracking, measurement, and metrics. Students will learn to conduct focus groups and one-on-one interviews, create and implement surveys, and analyze social media feedback. Case studies will provide students with the knowledge of how to interpret and apply data and implement research-based recommendations on behalf of clients. Special emphasis will be placed on tools and structure required for writing a comprehensive academic research paper, presented in a multi-media format, which students will produce as their final project.
PR 260. Students may not take this course on a Pass/Fail basis.
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