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Dec 26, 2024
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PR 266 - Public Relations Ethics and the Law
Semester Hours: 3
The course examines the role of ethics and communications law in the public relations profession. Students will analyze professional ethical standards, guidelines and codes of conduct that guide public relations practice with clients, the media, government regulators, employees and customers. Students will learn how to identify and respond to ethical challenges that occur in the field of public relations, including exploring the many ethical considerations now relevant to social media and other online media. This course examines traditional values of public relations in light of changes inherent in a new media environment impacted by social media and other digital communications. Case studies will be used as a basis for analysis, criticism and discussion.
Prerequisite(s)/Course Notes:
PR 260. Students may not take this course on a Pass/Fail basis.
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