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Apr 18, 2024
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PR 268 - Public Relations and Advocacy for Nonprofit Organizations
Semester Hours: 3
Fall, Spring, Summer
Within nonprofit organizations, public relations, advocacy, and development (fundraising) campaigns go hand-in-hand. This course will provide an overview of the structure of nonprofit organizations, and how public relations techniques service their missions through constituent outreach and advancement programs. Students will receive instruction on the creation and implementation of development campaigns, special events, media and constituent relationships, communication tools, and cultivation of volunteers and board members, which ultimately determine the fulfillment of an organization’s mission statement. Students will experience the practical application of successful advancement strategies through case studies and develop a public relations program in support of a nonprofit organization, refining their approach through class instruction and assignments.
Prerequisite(s)/Course Notes:
PR 260. Students may not take this course on a Pass/Fail basis.
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