Mar 26, 2023  
2018-2019 Graduate Studies Bulletin 
2018-2019 Graduate Studies Bulletin [ARCHIVED BULLETIN]

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PR 298 - Public Relations Capstone I

Semester Hours: 3

Fall, Spring, Summer

This course integrates all facets of the graduate public relations curriculum. In this course, students will demonstrate their ability to work in teams to implement a significant multimedia public relations campaign on behalf of a nonprofit organization. The capstone project requires the development of a detailed communication audit on behalf of the client, a proposal outlining the scope, goals and activities of the campaign including a review of the evaluation methods to be used; and the implementation of elements of the proposed campaign as agreed by the organization. At the conclusion of the semester, each student will submit a detailed portfolio of their individual and group work.

Prerequisite(s)/Course Notes:
PR 260 , 262 263 264 . May not be taken on a Pass/D+/D/Fail basis.

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