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Apr 20, 2024
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PR 272 - Media, Messengers and Messages
Semester Hours: 3
Fall, Spring, Summer
This course provides students with a comprehensive understanding of the strategies, tools and techniques for developing successful media relationships, as well as creating original content for storytelling in the new media world. While focusing on both traditional and online media, the curriculum will explore media relations as a fundamental approach in an overall communication strategy. The class will focus on media literacy: what is news; how it is processed and mediated; and how it is disseminated though various media operations, regulations and ownership. Learning how to effectively and proactively work with the media through various tools including news conferences, media interviews and press releases, this course will also show how public relations professionals must mix traditional with new media outlets to most effectively promote their clients, causes and services. This course also explores the public relations practitioner’s increasing role as an author of content for social media and other online platforms. Students will review and practice the fundamentals of good storytelling, using words and images to influence and inform target audiences.
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