BAN 272 - Web Analytics for Managers
Semester Hours: 3
Fall, Spring
The course is an in-depth study of a variety of topics and techniques in the area of web analytics. The course focuses on web data structure/contents/usage, data acquisition from web platform, transformation of unstructured web data into structured data format, analysis of web data using data mining techniques such as classification/clustering/association, sentiment analysis for business decisions, and visualization of unstructured data. The student will learn how web analytics works, how to analyze the unstructured data using web analytics techniques, and how to apply web analytics to business for better decisions.
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Prerequisite(s)/Course Notes:
BAN 203 and IT 270 .
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