MKT 312 - Thesis in Marketing Research and Analytics
Semester Hours: 3
The student executes a research study related to a marketing problem or opportunity. The student works individually under the guidance of a thesis adviser on a one-on-one basis. First, the student conducts a comprehensive literature review of a current marketing issue. Based on the review, the student then develops hypotheses, designs a sampling procedure, and creates an instrument for an empirical study. The student collects data using appropriate sample size and analyzes the data by appropriate analytical methods. The student is required to prepare a written report of the findings and their implications and make an oral presentation.
9 s.h. of marketing courses, including MKT 245 and BAN 250 and permission of the department chairperson. Open only to matriculated MS in Marketing Research and Analytics students.
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