MKT 144 - Marketing Research and Analytics
Semester Hours: 3
This course exposes students to the tools and research methodologies used to gain actionable consumer insights and emphasizes hands-on analytical experience with marketing data. Topics include digital marketing analytics, qualitative and quantitative research techniques, and effective translation of results into sound strategic recommendations. From a variety of assignments and projects, students learn how to leverage data to assess customer value, perform market segmentation, make marketing mix decisions and, ultimately, increase a firm’s performance in the marketplace.
MKT 101; BAN 122 .
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