Sep 21, 2023  
2019-2020 Undergraduate Bulletin 
2019-2020 Undergraduate Bulletin [ARCHIVED BULLETIN]

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MKT 144 - Marketing Research and Analytics

Semester Hours: 3

Fall, Spring

This course exposes students to the tools and research methodologies used to gain actionable consumer insights and emphasizes hands-on analytical experience with marketing data. Topics include digital marketing analytics, qualitative and quantitative research techniques, and effective translation of results into sound strategic recommendations. From a variety of assignments and projects, students learn how to leverage data to assess customer value, perform market segmentation, make marketing mix decisions and, ultimately, increase a firm’s performance in the marketplace.


Prerequisite(s)/Course Notes:
MKT 101;  BAN 122 .

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