Mar 29, 2024  
2011-2012 Graduate Studies Bulletin 
    
2011-2012 Graduate Studies Bulletin [ARCHIVED BULLETIN]

Marketing and International Business


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Professor Barak, Chairperson, 222 Weller Hall, (516) 463-5706

Professors Berman, Evans, James, Mathur, Neelankavil, Sherman, Zhang
Associate Professors Forman, Kulviwat, Lee, McMellon, Moore, Thelen, Yoo
Assistant Professors Kulviwat, Wilson


The Robert E. Brockway ’46 Endowed Distinguished Professorship in Marketing is held by Professor Neelankavil.
The Brodlieb Distinguished Professorship in Business is held by Professor Mathur.
The Walter H. “Bud” Miller Distinguished Professorship in Business is held by Professor Berman.
The RMI Distinguished Professor in Business is held by Professor Evans.
See the Endowed Chairs and Distinguished Professorships  section of this Bulletin.

Department Objectives for M.B.A. in International Business Program 

  • To provide students with broad-based strategic tools, skills, and analytical techniques that will assist them in managing a variety of international functions for global and international companies.
  •  Through interdisciplinary course work and focus on decision-making skills, the program is intended to assist students in managing a variety of international areas in an organization.

Department Objectives for M.B.A. in Marketing Program 

  •  To provide students with broad-based strategic tools and skills that will assist them in managing a variety of marketing functional areas in a 21st-century marketing organization.
  • The focus of the program is to provide students with decision-making skills that could be applied in a variety of situations in both for-profit and not-for-profit organizations.

Department Objectives for M.S. in Marketing Program 

  • To prepare students for middle- to upper-level positions within the marketing function at leading companies.
  • An emphasis is placed on the design, implementation, and review of marketing plans.

Department Objectives for M.S. in Marketing Research Program 

  • To prepare students for middle- to upper-level positions within the marketing research function at leading companies or at specialized marketing research firms.
  • Both quantitative and qualitative research skills are addressed in the program.

Marketing and International Business Programs 

Marketing and International Business Courses 

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