May 18, 2021  
2020-2021 Undergraduate Bulletin 
    
2020-2021 Undergraduate Bulletin [ARCHIVED BULLETIN]

Marketing, BBA Major in


Return to {$returnto_text} Return to: Majors and Minors

All majors must have prior approval of adviser.

Program Requirements:


General Marketing Track


​The requirements are: MKT 124 144  , 175  and four additional three-credit courses in marketing (may include IMS 170  or PR 100 *).

Digital Marketing Track


A. Take the following core Marketing courses


B. Take the following Digital Marketing courses


Complete BBA Requirements


Students must complete all the BBA Requirements , including LEGL 020 .

Return to {$returnto_text} Return to: Majors and Minors