Nov 08, 2024

2020-2021 Undergraduate Bulletin

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2020-2021 Undergraduate Bulletin [ARCHIVED BULLETIN]

Public Relations, BA Major in

Program Requirements - Total Semester Hours: 39

Semester Hours: 33

JRNL 001 - Media Ethics Semester Hours: 3
MASS 001 - Mass Media: History and Development Semester Hours: 3
MASS 012 - Media Literacy: Criticism and Analysis Semester Hours: 3
PR 100 - Fundamentals of Public Relations Semester Hours: 3
PR 102 - Public Relations Research and Analytics Semester Hours: 3
PR 103 - Writing for Public Relations and Media Semester Hours: 3
PR 105 - Media Relations Semester Hours: 3
PR 106 - Digital Tools for Public Relations Semester Hours: 3
PR 107 - Public Relations Campaigns Semester Hours: 3
PR 112 - Theories of Global Public Relations and the International Media Semester Hours: 3
PR 170 - Public Relations Internships Semester Hours: 1-3

Choose Under Advisement From - Semester Hours: 6

Any JRNL, MASS, PR courses chosen under advisement except for JRNL 10.

Note

The following courses are required to successfully complete the BA in public relations:

MKT 101 - Principles of Marketing Semester Hours: 3
MKT 131 - Principles of Advertising Semester Hours: 3
RHET 007 - (CP) Public Speaking Semester Hours: 3

Communication BA Program Requirements

BA Requirements for The Lawrence Herbert School of Communication majors

Public Relations majors must also complete:

a minor in the liberal arts for the BA degree.
at least 72 credits outside of the Herbert School as per our ACEJMC requirement.