Public Relations, BA Major in

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Public Relations (PR) is a strategic communication process that builds mutually beneficial relationships between organizations and their publics. PR practitioners maintain a public image and manage reputations with consumers, employees, and stakeholders for businesses, nonprofit organizations, and high-profile individuals.

The Bachelor of Arts program in Public Relations is designed to equip students with the knowledge, attitudes, and skills expected of PR professionals in an increasingly diverse media and digitally-based field. The degree curriculum is founded in the liberal arts and incorporates a broad, working knowledge of issues that include traditional and online media, analytics, and business. Students learn to solve problems, think strategically, and communicate effectively by developing digital and social media, crisis communication, integrated branding, international media, online visual content, copywriting, and media relations. Students complete their degree with a capstone course in public relations campaigns and industry internships.

Program Requirements - Total Semester Hours: 42

Semester Hours: 36

MASS 001 - Mass Media: History and Development Semester Hours: 3
MASS 012 - Media Literacy: Criticism and Analysis Semester Hours: 3
PR 100 - Fundamentals of Public Relations Semester Hours: 3
PR 102 - Public Relations Research and Analytics Semester Hours: 3
PR 103 - Writing for Public Relations and Media Semester Hours: 3
PR 105 - Media Relations Semester Hours: 3
PR 106 - Digital Tools for Public Relations Semester Hours: 3
PR 107 - Public Relations Campaigns Semester Hours: 3
PR 112 - Theories of Global Public Relations and the International Media Semester Hours: 3
PR 116 - Integrated Brand Communication Semester Hours: 3
PR 170 - Public Relations Internships Semester Hours: 1-3

Choose Under Advisement From - Semester Hours: 6

Any JRNL, MASS, PR courses chosen under advisement except for JRNL 10.

Note

The following courses are required to successfully complete the BA in public relations:

MKT 101 - Principles of Marketing Semester Hours: 3
JRNL 001 - Media Ethics Semester Hours: 3
RHET 007 - (CP) Public Speaking Semester Hours: 3

Communication BA Program Requirements

BA Requirements for The Lawrence Herbert School of Communication majors

Public Relations majors must also complete:

a minor in the liberal arts for the BA degree.
at least 72 credits outside of the Herbert School as per our ACEJMC requirement.

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