May 29, 2023  
2023-2024 Undergraduate Bulletin 
2023-2024 Undergraduate Bulletin

Marketing, BBA Major in

All majors must have prior approval of adviser.

Program Requirements:

General Marketing Track

​The requirements are: MKT 124 144  , 175  and four additional three-credit courses in marketing (may include IMS 170  or PR 100 *).

Digital Marketing Track

A. Take the following core Marketing courses

B. Take the following Digital Marketing courses

Complete BBA Requirements

Students must complete all the BBA Requirements , including LEGL 020 .