Program: Marketing or Marketing Research, B.B.A/M.S. Specialization in - Hofstra University

Apr 21, 2025

2006-2007 Undergraduate Bulletin

Program Requirements: 152-155 s.h.

MKT 124 - Consumer Behavior Semester Hours: 3 s.h.
MKT 144 - Marketing Research Semester Hours: 3 s.h.
MKT 175 - Marketing Planning and Product Strategies Semester Hours: 3 s.h.

Additional Requirements:

two additional three-credit courses in marketing(may include GBUS 170); and MKT 207 and 247 (which will be credited to both the B.B.A. and M.S. degrees).

Note:

*Students selecting the B.B.A./M.S. option must take the Graduate Management Admission Test (GMAT), meet the M.S. admission requirements, and submit the appropriate application after successfully completing a minimum of 88 undergraduate credits, but prior to enrolling in their last 12 credits of course work toward the B.B.A. For complete M.S. requirements, please see the Hofstra University Graduate Studies Bulletin.

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Program Requirements: 152-155 s.h.

Additional Requirements:

Note:

See Also: Complete B.B.A. Requirements