Feb 06, 2025

2007-2008 Undergraduate Bulletin

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2007-2008 Undergraduate Bulletin [ARCHIVED BULLETIN]

Marketing, Minor in

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Minor Requirements - Total Semester Hours: 18

A Minor in Marketing consists of the successful completion of a minimum of 18 semester hours of course work with grades of C- or better, under faculty advisement in the Department of Marketing and International Business, with at least 9 semester hours in residence.

Business Majors

The requirements for a marketing minor who is a major in another business area are:

MKT 101 - Principles of Marketing Semester Hours: 3
MKT 124 - Consumer Behavior Semester Hours: 3
MKT 175 - Marketing Planning and Product Strategies Semester Hours: 3

Choose 3 Courses From:

GBUS 170 - Small Business Administration Semester Hours: 3
IB 150 - Introduction to International Business Semester Hours: 3
MKT 126 - Sports Marketing Semester Hours: 3
MKT 131 - Principles of Advertising Semester Hours: 3
MKT 132 - Integrated Marketing Campaigns Semester Hours: 3
MKT 135 - Foundations of Direct Marketing Semester Hours: 3
MKT 140 - Sales Management Semester Hours: 3
MKT 141 - Retail Management Semester Hours: 3
MKT 144 - Marketing Research Semester Hours: 3
MKT 145 - Electronic Marketing Semester Hours: 3
MKT 149 - Public Relations Semester Hours: 3
MKT 157 A-Z - Seminar: Special Topics in Marketing Semester Hours: 3
MKT 168 - Business-to-Business Marketing Semester Hours: 3
MKT 169 - Marketing of Services Semester Hours: 3
MKT 170 - International Marketing Semester Hours: 3
MKT 172 - Export/Import Marketing Semester Hours: 3

Non-Business Majors

Nonbusiness majors may also choose a marketing minor. The requirements for a marketing minor who is a nonbusiness major are:

MKT 101 - Principles of Marketing Semester Hours: 3
MKT 124 - Consumer Behavior Semester Hours: 3

Choose 4 Courses From:

GBUS 170 - Small Business Administration Semester Hours: 3
IB 150 - Introduction to International Business Semester Hours: 3
MKT 126 - Sports Marketing Semester Hours: 3
MKT 131 - Principles of Advertising Semester Hours: 3
MKT 132 - Integrated Marketing Campaigns Semester Hours: 3
MKT 135 - Foundations of Direct Marketing Semester Hours: 3
MKT 140 - Sales Management Semester Hours: 3
MKT 141 - Retail Management Semester Hours: 3
MKT 144 - Marketing Research Semester Hours: 3
MKT 145 - Electronic Marketing Semester Hours: 3
MKT 149 - Public Relations Semester Hours: 3
MKT 157 A-Z - Seminar: Special Topics in Marketing Semester Hours: 3
MKT 168 - Business-to-Business Marketing Semester Hours: 3
MKT 169 - Marketing of Services Semester Hours: 3
MKT 170 - International Marketing Semester Hours: 3
MKT 172 - Export/Import Marketing Semester Hours: 3
MKT 175 - Marketing Planning and Product Strategies Semester Hours: 3

Additional notes:

See course listings for prerequisites. A completed minor in marketing will be listed on the student’s transcript.