Apr 05, 2025  
2011-2012 Graduate Studies Bulletin 
    
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2011-2012 Graduate Studies Bulletin [ARCHIVED BULLETIN]

Marketing or Marketing Research, B.B.A./M.S.

The Frank G. Zarb School of Business, Department of Marketing and International Business offers the following combined B.B.A./M.S. programs:

  • Marketing (152 credits)
  • Marketing Research (155 credits)

Qualified Hofstra University undergraduate marketing majors may choose to take one of the above-listed joint B.B.A./M.S. programs. These students must take the Graduate Management Admission Test (GMAT), meet the M.S. admission requirements, and submit the appropriate application after successfully completing a minimum of 88 undergraduate credits, but prior to enrolling in their last 12 credits of course work toward the B.B.A. Students meeting these requirements will be eligible to take two graduate-level courses, MKT 247 and a graduate MKT elective in place of two undergraduate marketing electives. MKT 247 and a graduate MKT elective, taken under advisement in the last semester, are credited to both the B.B.A. and M.S. degree requirements. This option requires an additional 24-27 credits for completion of  M.S. degree.

Program Requirements


The B.B.A./M.S. in Marketing program consists of 122 undergraduate and 30 graduate credits. The first six graduate semester hours are taken as part of the 128-semester hour B.B.A. program with a specialization in marketing. These six graduate credits are also counted toward the 30 credits required for the M.S. in Marketing. Undergraduates must meet the eligibility requirements for the two courses.

These six graduate credits are also counted toward the 30 credits required for the M.S. in Marketing. Undergraduates must meet the eligibility requirements for the two courses.

For complete B.B.A. requirements, please see the Hofstra University Undergraduate Bulletin.

Objectives of the B.B.A./M.S. in Marketing or Marketing Research

  • To offer joint B.B.A./M.S. programs for students who wish to pursue both a B.B.A. in Marketing and an M.S. in Marketing or Marketing Research at Hofstra University.
  • To enable superior students to pursue a fast track in their education and to enhance their marketing-related career prospects. A student can begin graduate studies during his or her senior year as an undergraduate, apply graduate credits to both the B.B.A. and M.S. programs, and attain both a B.B.A. and an M.S. in five years.