Minor in Marketing

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Minor Requirements - Total Semester Hours: 18

A Minor in Marketing consists of the successful completion of a minimum of 18 semester hours of course work with grades of C- or better, under faculty advisement in the Department of Marketing and International Business, with at least 9 semester hours in residence.

Business Majors

The requirements for a marketing minor who is a major in another business area are:

MKT 101 - Principles of Marketing Credits: 3 s.h.
MKT 124 - Consumer Behavior Credits: 3 s.h.
MKT 175 - Marketing Planning and Product Strategies Credits: 3 s.h.

Choose 3 Courses From:

GBUS 170 - Small Business Administration Credits: 3 s.h.
IB 150 - Introduction to International Business Credits: 3 s.h.
MKT 131 - Principles of Advertising Credits: 3 s.h.
MKT 135 - Foundations of Direct Marketing Credits: 3 s.h.
MKT 140 - Sales Management Credits: 3 s.h.
MKT 141 - Retail Management Credits: 3 s.h.
MKT 144 - Marketing Research Credits: 3 s.h.
MKT 149 - Public Relations Credits: 3 s.h.
MKT 157 A-Z - Seminar: Special Topics in Marketing Credits: 3 s.h.
MKT 168 - Business-to-Business Marketing Credits: 3 s.h.
MKT 169 - Marketing of Services Credits: 3 s.h.
MKT 170 - International Marketing Credits: 3 s.h.
MKT 172 - Export/Import Marketing Credits: 3 s.h.

Non-Business Majors

Nonbusiness majors may also choose a marketing minor. The requirements for a marketing minor who is a nonbusiness major are:

MKT 101 - Principles of Marketing Credits: 3 s.h.
MKT 124 - Consumer Behavior Credits: 3 s.h.

Choose 4 Courses From:

GBUS 170 - Small Business Administration Credits: 3 s.h.
IB 150 - Introduction to International Business Credits: 3 s.h.
MKT 131 - Principles of Advertising Credits: 3 s.h.
MKT 135 - Foundations of Direct Marketing Credits: 3 s.h.
MKT 140 - Sales Management Credits: 3 s.h.
MKT 141 - Retail Management Credits: 3 s.h.
MKT 144 - Marketing Research Credits: 3 s.h.
MKT 149 - Public Relations Credits: 3 s.h.
MKT 157 A-Z - Seminar: Special Topics in Marketing Credits: 3 s.h.
MKT 168 - Business-to-Business Marketing Credits: 3 s.h.
MKT 169 - Marketing of Services Credits: 3 s.h.
MKT 170 - International Marketing Credits: 3 s.h.
MKT 172 - Export/Import Marketing Credits: 3 s.h.
MKT 175 - Marketing Planning and Product Strategies Credits: 3 s.h.

Notes for School of Business Minors (Non-business Majors)

No School of Business courses may be taken on a Pass/D+/D/Fail basis.

No student pursuing a bachelor’s degree other than a Bachelor of Business Administration degree may complete more than 30 semester hours of School of Business course work without permission of the School of Business Dean’s Office. The student must have the appropriate form approved by and filed with the major and minor departments.

All minors must be declared at the Office of Academic Records.

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