M.S. in Marketing

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Offered by the Department of Marketing and International Business, the Master of Science in Marketing is designed to meet the demands of professionals who want to assume middle- and upper-level positions within the marketing function. An emphasis is placed on the design, integration, implementation, and review of marketing plans.

Program Requirements - Semester Hours: 30

MKT 203 - Marketing Analysis and Management Credits: 3 s.h.
(See foot note)
MKT 220 - International Marketing Credits: 3 s.h.
MKT 245 - Research for Marketing Decisions Credits: 3 s.h.
MKT 247 - Consumer Behavior Credits: 3 s.h.
MKT 275 - Strategic Planning in Marketing Credits: 3 s.h.
MKT 309 - Research Seminar in Marketing Credits: 3 s.h.
QM 203 - Advanced Quantitative Analysis for Managers Credits: 3 s.h.

Choose Under Advisement From - Semester Hours: 9

Three of the following courses, selected under advisement, 9 s.h.

MKT 211 - Advertising Management Credits: 3 s.h.
MKT 212 - Strategic Marketing of Services Credits: 3 s.h.
MKT 221 - Distribution Management Credits: 3 s.h.
MKT 222 - International Promotional Campaigns Credits: 3 s.h.
MKT 230 - Pricing Theory and Practice Credits: 3 s.h.
MKT 240 - Advanced Sales Management Credits: 3 s.h.
MKT 248 - Strategic Decisions for Internet Marketing Credits: 3 s.h.
MKT 249 - Product Innovation and Planning Credits: 3 s.h.
MKT 257 A-Z - Seminar: Special Topics in Marketing Credits: 3 s.h.
MKT 280 - Advanced Marketing Research Credits: 3 s.h.
MKT 330 - Graduate Internship Credits: 3 s.h.

Footnote

Students who have taken at least 18 credits in Marketing with a B average or better prior to enrolling in the M.S. in Marketing program may substitute a graduate Marketing elective for MKT 203.

Component I: Residency Workshops (Zarb School of Business)

These workshops cover library information resources, calculus for business applications, information technology, and statistics for business applications respectively. Full-time students must complete them during the first semester in which they begin an M.B.A. Program. Part-time students must complete them within the first two semesters. Documentation of completion must be submitted to the Graduate Programs Office in order for students to register for the subsequent semester. The calculus for business applications, information technology, and statistics for business applications workshops may be satisfied through previous equivalent undergraduate or graduate course work taken within a specific time frame with a B or better grade at an accredited college or university or through satisfactory performance on a proficiency examination administered by the appropriate department within the Zarb School of Business. Students will receive with their letter of admission information about which residency requirements, if any, have been met through prior course work.

Library Information Resources (No credit)

The following Library Information Resources Workshop is required of all students:

The library information resources workshop ensures that all graduate students establish in their first semester the ability to fully utilize the extensive information, data, and other resources available through the University’s Axinn Library. Since the library’s resources and services are constantly expanding, the information resources workshop is continually updated to reflect the most contemporary and efficient utilization of these resources to enable students to solve business problems and to perform sophisticated business research. This workshop offers extensive coverage of the library’s Lexicat system, access services, reference services, media services, curriculum materials center, government documents, and other resources.

Calculus for Business Application (No Credit)

The following Workshops may be required depending upon academic preparation:

This workshop focuses on a basic overview of calculus required for a better understanding of certain aspects of the business curriculum. Topics include functions, analytic geometry of the plane, differentiation, and integration as applied to business decision making.

Information Technology (No Credit)

This workshop presents an introduction to the use of computer hardware, software, and connectivity in a business environment. Software including spreadsheet modeling, database management, groupware, and Internet tools is covered. Students gain an understanding of computer capabilities and limitations, and the appropriate use of information technology in domestic and global environments.

Statistics for Business Applications (No credit)

This workshop focuses on a basic overview of statistics required for a better understanding of certain aspects of the business curriculum. Topics covered include descriptive statistics, basic probability rules, discrete probability distributions, continuous probability distributions, sampling distributions for the mean, estimation and hypothesis testing for the mean.

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