| |
Nov 27, 2024
|
|
|
|
|
2005-2006 Graduate Studies Bulletin [ARCHIVED BULLETIN]
B.B.A./M.S. in Marketing or Marketing Research
|
|
 Return to: Graduate Programs Offered
The Frank G. Zarb School of Business, Department of Marketing and International Business offers the following
combined B.B.A./M.S. programs:
-
Marketing (152 credits)
- Marketing Research (155 credits)
Qualified Hofstra University undergraduate marketing majors may choose to take
one of the above-listed joint B.B.A./M.S. programs. These students must take the
Graduate Management Admission Test (GMAT), meet the M.S. admission requirements,
and submit the appropriate application after successfully completing a minimum
of 88 undergraduate credits, but prior to enrolling in their last 12 credits of
course work toward the B.B.A.
For complete B.B.A. requirements, please see the Hofstra University Undergraduate Bulletin.
|
Program Requirements
Students meeting these requirements will be eligible to
take two graduate-level courses, MKT 247 and a graduate MKT elective in
place of two undergraduate marketing electives. MKT 247 and a graduate
MKT elective, taken under advisement in the last semester, are
credited to both the B.B.A. and M.S. degree requirements. This option
requires an additional 24-27 credits for completion of M.S. degree.
The B.B.A./M.S. in Marketing and Marketing Research program consists of
122 undergraduate and 30 graduate credits. The first six graduate
credits are taken as part of the 128 B.B.A. program with a
specialization in marketing or marketing research. These six graduate
credits are also counted toward the 30 credits required for the M.S. in
Marketing or M.S. in Marketing Research. Undergraduates must meet the
eligibility requirements for the two courses.
|
Return to: Graduate Programs Offered
|
|