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May 04, 2024
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MKT 220 - International Marketing
Once a year
Organizing and managing international marketing operations. Stresses concepts,
terminology, institutions and trends. Comparative analysis of consumer and institutional
behavior in selected industrial and nonindustrial countries. Emphasizes data sources
and cross cultural research methodology. Examines organizational models, North-South
dialogue, protectionism, commodity trading, marketing consortia, East-West trade,
regional integration, development of undersea resources and socioeconomic impact
of multinational marketing.
Prerequisites & Notes
MKT 203. Open only to matriculated Zarb School of Business graduate students
and/or matriculated School of Education and Allied Human Services graduate students
where appropriate.
Credits: 3 s.h.
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