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May 04, 2024
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MKT 201 - Marketing Principles and Concepts
Intensive coverage of the theory and practice of marketing. Topics include marketing
strategy determination, the role of market research, consumer behavior, marketing
and the law, consumerism, social and ethical responsibility of marketers, environmental
considerations in marketing decision making, international marketing, as well
as product, promotion, pricing, distribution, and channel policy. (Formerly Survey of Marketing.)
Credits: 3 s.h.
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