Mar 19, 2024  
2021-2022 Undergraduate Bulletin 
    
2021-2022 Undergraduate Bulletin [ARCHIVED BULLETIN]

Add to Personal Catalog (opens a new window)

MKT 101 - Principles of Marketing

Semester Hours: 3
Fall, Spring
An intensive analysis of the concepts, structure and operation of the domestic and international marketing system, the development and evaluation of marketing plans, industrial and final consumers, product planning, agencies and functions of distribution, promotion and publicity, pricing, legislation, ethics, social responsibility and environmental issues.

Prerequisite(s)/Course Notes:
Sophomore class standing or above. (Students who have completed 24 s.h. or above may seek a waiver from the department chairperson.)





Add to Personal Catalog (opens a new window)