Main navigation

Fall, Spring
An intensive analysis of the concepts, structure and operation of the domestic and international marketing system, the development and evaluation of marketing plans, industrial and final consumers, product planning, agencies and functions of distribution, promotion and publicity, pricing, legislation, ethics, social responsibility and environmental issues.

Prerequisite(s)/Course Notes:
Sophomore class standing or above. (Students who have completed 24 s.h. or above may seek a waiver from the department chairperson.)

View Course Offering(s):

Summer I 2025

Summer II 2025

Summer III 2025

Fall 2025

Add to Personal Catalog (opens a new window)

Add to My Favorites (opens a new window)

Facebook this Page (opens a new window)

Tweet this Page (opens a new window)

Print (opens a new window)

Help (opens a new window)

Hempstead, N.Y. 11549-1000
(516) 463-6600

Twitter Facebook Instagram YouTube

Hofstra University is an EO/AA/ADA educator and employer and does not discriminate on the basis of race, color, national and ethnic origin, or religion, sex, sexual orientation, gender identity or expression, age, physical or mental disability, marital or veteran status in administration of its educational policies, admissions policies, scholarship and loan programs, and athletic and other school-administered programs. Hofstra University admits students of any race, color, national, and ethnic origin to all the rights, privileges, programs and activities generally accorded or made available to its students.

Hofstra University Policies

Footer Menu 1

Admission

Footer Menu 2

Academics

Footer Menu 3

Campus Life

Footer Menu 4

Research

Footer menu

Accessibility
About Hofstra
Alumni
Athletics
Give to Hofstra
Job Opportunities
News@Hofstra