May 25, 2024  
2021-2022 Undergraduate Bulletin 
    
2021-2022 Undergraduate Bulletin [ARCHIVED BULLETIN]

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PR 106 - Digital Tools for Public Relations

Semester Hours: 3


Fall, Spring, Summer

This course is designed to enhance students’ mastery of the digital and internet-based tools used by public relations practitioners. Public relations students will be exposed to the applications they will need to become proficient, effective communicators in the digital marketplace. Students will learn best practices and skills in social media, visual design, online audio and video content, blogs, websites, and digital analytics.

Prerequisite(s)/Course Notes:
PR 102  and 103 . May not be taken on a Pass/D+/D/Fail basis. No liberal arts credit. Lab fees additional.





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