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Nov 24, 2024
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PR 117 - Political Public RelationsSemester Hours: 3
This course will study how political candidates, politicians, and policy advocates communicate, including how they frame narratives about themselves and about issues, promote their candidacies, create “pseudo events,” get issues on the public agenda, advocate for and against policy ideas, and shape public opinion. We will evaluate the social impacts of these activities. We will also evaluate the social impacts of new developments in political public relations, including the use of social media by politicians and other political actors, fake news, and the increased expectation by citizens that businesses will articulate stances on political issues. Students will learn about political communication phenomena and strategies including bandwagoning, the halo effect, expectation setting, and leaks to the press.
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