Jun 18, 2025  
2024-2025 Undergraduate Bulletin 
    
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2024-2025 Undergraduate Bulletin [ARCHIVED BULLETIN] Add to Personal Catalog (opens a new window)

MKT 101 - Principles of Marketing

Semester Hours: 3
Fall, Spring
An intensive analysis of the concepts, structure and operation of the domestic and international marketing system, the development and evaluation of marketing plans, industrial and final consumers, product planning, agencies and functions of distribution, promotion and publicity, pricing, legislation, ethics, social responsibility and environmental issues.


View Course Offering(s):

Summer I 2025

Summer II 2025

Summer III 2025

Fall 2025



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