RTVF 043 - Podcast Promotion and BrandingSemester Hours: 3
Fall
“Station imaging” and “creative enhancement” are terms used to describe the elements produced internally by a radio station to promote and/or market itself. Imaging is both an internal promotional approach and an external marketing strategy that refers to how content creators position themselves within the marketplace. Students become familiar with the technical terms and strategic practices associated with radio station imaging and podcast promotion through classroom lectures, practical studio production work, and various assignments and readings. The course is designed to give students a critical appreciation for how audio elements create a particular effect and to understand how writing and editing shape the listener’s perceptions. Other topics include copyright restrictions, acquiring music and sound effects for productions, and developing image campaigns. Students will produce all of the projects on advanced digital production software.
Prerequisite(s)/Course Notes:
RTVF 021 or by permission of department. No liberal arts credit. Lab fees additional. May not be taken on a Pass/D+/D/Fail basis.
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