MKT 203 - Marketing Analysis and Management
Semester Hours: 3
Fall, Spring
Managerial decisions in the marketing area. Topics include marketing strategy determination, the role of marketing research, consumer behavior, marketing and the law, consumerism, social responsibility of marketers, international marketing and product, pricing, distribution, communication, and channel strategies. A special focus is on analytical techniques used in developing, implementing, evaluating, and controlling marketing plans.
Prerequisite(s)/Course Notes:
Credit given for this course or MKT 207, not both. Open only to matriculated graduate students in the Zarb School of Business and in other Schools at Hofstra where appropriate. See specific program requirements.
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