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PR 265 - Business Essentials & Corporate Public Relations
Semester Hours: 3
In this course, students will be introduced to essential business functions to gain an understanding of the discipline of corporate public relations and the unique communication needs of the different business segments within the environment of large corporations or major nonprofit organizations. Also, they will gain an understanding of how to meet those needs through the development of a comprehensive corporate communication plan. Students will review how senior public relations executives function as a part of an executive management team to gain an understanding of the specialized communication requirements of other members of the executive management team. Students will participate in interactive class discussions about current news trends and projects that demonstrate the executive-level challenges, communication staff management, ethical considerations, and internal and external communication issues that are found within the responsibilities of senior-level corporate public relations practitioners.
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