Various activities by which a publisher markets a book: book promotion, field sales, book retailing. Covers the development of catalogs, advertising, media promotion, field sales calls, distribution to bookstores, libraries and wholesalers.
Prerequisite(s)/Course Notes: WSC 001 or WSC 002. Not for Liberal Arts Credit. Credit is given for this course or ENGL 174, not both. (Formerly ENGL 174 Book Promotion).