HUHC 021 A-Z - Special Topics SeminarSemester Hours: 1-4
Fall, Spring
Special Topic Seminars are specialized courses offered to students of Stuart and Nancy Rabinowitz Honors College . Each seminar is proposed, designed, and led by a member of the Hofstra faculty. Multiple seminars are offered each semester on a wide variety of topics. The purpose of the seminars is to provide RHC students and faculty an opportunity to explore subject matter and topics that do not typically present themselves in regular departmental offerings.
Current Special Topics
HUHC 21C H1 DEVELOPING A NEW PRODUCT
Professor: Boonghee Yoo, Business & Marketing, International Business and Legal Studies
MW 9:40AM – 11:05AM
CRN: 23659
LOCATION TBD
“Developing a new product” is a project-based course that equips students with the tools and frameworks necessary to generate, evaluate, and refine new product ideas. Working in teams, students will engage in the full cycle of product development conceptual testing, from identifying unmet consumer needs to designing strategies for market entry. The course emphasizes understanding the link between product attributes and the underlying needs they fulfill. Students will assess product competitiveness by comparing their concept against
market alternatives, identify and segment the target market, and develop pricing strategies that align with consumer expectations and value perceptions. Additionally, students will create a promotion plan centered on a clear and compelling Unique Selling Proposition (USP) to effectively communicate the product’s value to the intended audience. Through hands-on learning and team collaboration, students will gain practical experience in transforming innovative ideas into market-ready products.
The chair of the Marketing, International Business and Legal Studies Department has approved this course to count as a departmental elective toward the Marketing major / minor.
Prerequisite(s)/Course Notes:
Special Topic Seminars are open to Honors College students in good standing and, with the permission of the instructor and the RHC Deans’ Office, to other students who meet RHC entrance criteria. May be repeated for credit when topics vary. Not for liberal arts credit.
View Course Offering(s):
Fall 2025
January 2026
Spring 2026
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