Mar 17, 2026  
2010 January Bulletin 
    
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2010 January Bulletin [ARCHIVED BULLETIN]

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MKT 124 - Consumer Behavior

Semester Hours: 3
This is an examination and analysis of the theories and concepts that contribute to successful domestic and international marketing approaches. This course explores consumer issues concerning the acquisition, consumption and disposition of goods, services and ideas, both domestically and from a cross-cultural perspective. Topics include segmentation, perception, motivation, and decision making. The course examines ethical practices on behalf of business and consumers.

Prerequisite(s)/Course Notes:
MKT 101  and junior class standing or above. (Formerly Behavioral Science in Marketing.)

January 2010 Offering:
10421: TBA; James


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Summer Session I 2026

Summer Session II 2026

Summer Session III 2026

Fall 2026



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