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MKT 124 - Consumer BehaviorSemester Hours: 3
This is an examination and analysis of the theories and concepts that contribute to successful domestic and international marketing approaches. This course explores consumer issues concerning the acquisition, consumption and disposition of goods, services and ideas, both domestically and from a cross-cultural perspective. Topics include segmentation, perception, motivation, and decision making. The course examines ethical practices on behalf of business and consumers.
Prerequisite(s)/Course Notes:
MKT 101 and junior class standing or above. (Formerly Behavioral Science in Marketing.)
January 2010 Offering:
10421: TBA; James
View Course Offering(s):
Summer I 2025
Summer II 2025
Summer III 2025
Fall 2025
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