|
|
MKT 144 - Marketing ResearchSemester Hours: 3
This course concersn the design and implementation of market research investigations to help solve conceptual and operational marketing problems. Topics include development of research proposals, sources of primary and secondary data, questionnaire construction, sampling considerations, application of statistical analysis including computer-based techniques, and report writing.
Prerequisite(s)/Course Notes:
MKT 124 ; QM 122 .
January 2010 Offering:
10461: TBA; Yoo
View Course Offering(s):
Summer I 2025
Summer II 2025
Summer III 2025
Fall 2025
Add to Personal Catalog (opens a new window)
|
|