Mar 23, 2026  
2010 January Bulletin 
    
Catalog Navigation
  Bulletin Home
  Facts in Brief
  General Information
  Distance Learning Courses
  Course Information
  Study Abroad Programs
  Visiting Undergraduate Registration Form
  Consumer Information and Student Right to Know
  Visiting Undergraduate Form
  January 2010 Magazine
  My Personal Catalog
HELP
2010 January Bulletin [ARCHIVED BULLETIN]

Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Personal Catalog (opens a new window)

MKT 144 - Marketing Research

Semester Hours: 3
This course concersn the design and implementation of market research investigations to help solve conceptual and operational marketing problems. Topics include development of research proposals, sources of primary and secondary data, questionnaire construction, sampling considerations, application of statistical analysis including computer-based techniques, and report writing.

Prerequisite(s)/Course Notes:
MKT 124 ; QM 122 .

January 2010 Offering:
10461: TBA; Yoo


View Course Offering(s):

Summer Session I 2026

Summer Session II 2026

Summer Session III 2026

Fall 2026



Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Personal Catalog (opens a new window)