Semester Hours: 3This course focuses on the difference between goods and services and the impact of these differences on marketing of services. Topics include service quality, customer service/satisfaction, ethical issues in marketing of services, and marketing of services internationally.
Prerequisite(s)/Course Notes: MKT 101; junior class standing required—students with fewer than 58 credits on record may not register for this course; no exceptions permitted.
January 2010 Offering: 10170: Thelan; Distance Learning