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2010 January Bulletin 
    
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2010 January Bulletin [ARCHIVED BULLETIN]

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MKT 169 - Marketing of Services

Semester Hours: 3
This course focuses on the difference between goods and services and the impact of these differences on marketing of services. Topics include service quality, customer service/satisfaction, ethical issues in marketing of services, and marketing of services internationally.

Prerequisite(s)/Course Notes:
MKT 101 ; junior class standing required—students with fewer than 58 credits on record may not register for this course; no exceptions permitted.

January 2010 Offering:
10170: Thelan; Distance Learning


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