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MKT 170 - International MarketingSemester Hours: 3
This course concerns conditions affecting the international marketing position of the United States and other selected countries, development of multinational marketing policies, and trade with developed and developing countries. Foreign market research, channels of international marketing, international advertising media, mechanics and documentation of foreign trade are discussed, as well as organization and management of international marketing intermediaries. Emphasis will be on case studies and experiential exercises.
Prerequisite(s)/Course Notes:
MKT 101 ; junior class standing or above. Same as IB 170 .
January 2010 Offering:
10410: TBA; McMellon
10422: TBA
View Course Offering(s):
Summer I 2025
Summer II 2025
Summer III 2025
Fall 2025
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