MKT 124 - Consumer Behavior

This is an examination and analysis of the theories and concepts that contribute to successful domestic and international marketing approaches. The course explores consumer issues concerning the acquisition, consumption, and disposition of goods, services and ideas, both domestically and from a cross-cultural perspective. Topics include segmentation, perception, motivation, and decision making. It examines ethical practices on behalf of business and consumers.

Prerequisite(s)/Course Notes:
MKT 101 ; junior class standing or above required – students with fewer than 58 s.h. on record may not register for this course; no exceptions permitted.

Summer 2010 Offering:
SSI
60047: M-R, 8:30-10:40 a.m.; James; 107 C.V. Starr

View Course Offering(s):

Summer Session I 2026

Summer Session II 2026

Summer Session III 2026

Fall 2026