Apr 16, 2026  
2010 Summer Sessions Bulletin 
    
Catalog Navigation
  Bulletin Home
  ** Course Offerings **
  Academic Calendar
  Distance Learning Courses
  Courses of Special Interest
  Study Abroad Programs and Internships
  Admission
  Registration
  Tuition and Fees
  General Information
  Schools Offering Courses
  Courses-General Info
  Pre-professional Studies
  Credit Certificate Programs for College Graduates
  Grading System
  Campus Housing and Dining Plans
  Health and Wellness Information
  Selected Resources
  Campus Map
  Accreditations
  Administrative & Academic Offices
  Administrative Hours
  The Family Educational Rights and Privacy Act (FERPA) & Availability of Records
  Downloadable Forms
  HU at a Glance
  My Personal Catalog
HELP
2010 Summer Sessions Bulletin [ARCHIVED BULLETIN]

Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Personal Catalog (opens a new window)

MKT 144 - Marketing Research

Semester Hours: 3
This course concerns the design and implementation of market research investigations to help solve conceptual and operational marketing problems. Topics include development of research proposals, sources of primary and secondary data, questionnaire construction, sampling considerations, application of statistical analysis including computer-based techniques, and report writing.

Prerequisite(s)/Course Notes:
MKT 124 ; QM 122 . Junior class standing or above required – students with fewer than 58 s.h. on record may not register for this course; no exceptions permitted.

Summer 2010 Offering:
SSII
70317: M-R, 1:30-3:40 p.m.; Yoo; 103 C.V. Starr


View Course Offering(s):

Summer Session I 2026

Summer Session II 2026

Summer Session III 2026

Fall 2026



Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Personal Catalog (opens a new window)