MKT 170 - International Marketing

Semester Hours: 3

This course concerns conditions affecting the international marketing position of the United States and other selected countries, development of multinational marketing policies, trade with developed and developing countries. Foreign market research, channels of international marketing, international advertising media, mechanics and documentation of foreign trade. Organization and management of international marketing intermediaries. Emphasis is on case studies and experiential exercises.

Prerequisite(s)/Course Notes:
MKT 101 ; junior class standing or above required – students with fewer than 58 s.h. on record may not register for this course; no exceptions permitted. Same as IB 170 .

Summer 2010 Offering:
SSI
60412: Hofstra in China ; Zhang/Fixell

SSII
70813: TBA; Thelen; TBA

View Course Offering(s):

Summer Session I 2026

Summer Session II 2026

Summer Session III 2026

Fall 2026