Dec 27, 2025  
2011 January Session Bulletin 
    
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2011 January Session Bulletin [ARCHIVED BULLETIN]

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MKT 127 - Nonprofit Marketing

Semester Hours: 3
The course reflects the increasing importance of marketing in the public and nonprofit sectors. It encourages students to consider how the concepts of marketing are developed and employed in a range of non-profit organizations, including charities, cultural organizations, political organizations and advocates of social causes. The focus· is on the development of the skills needed to create, implement and refine effective marketing strategies for nonprofit and social organizations through lectures, reading assignments and student projects.

Prerequisite(s)/Course Notes:
MKT 101  and junior class standing or above-students with fewer than 58 credits on record may not register for this course; no exceptions permitted. 

January 2011 Offering:
10364: Distance Learning; January 3-25; Forman


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