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Dec 22, 2024
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MKT 311 - Thesis in Marketing Research
Semester Hours: 3
Periodically
Student designs and executes a marketing research study for a company or not for profit organization to help it solve a marketing problem or evaluate a marketing opportunity. The student works individually under the guidance of a thesis adviser on a one-on-one basis. After consultation with the thesis adviser who will approve the specific topic, the student must present the proposal to the department chairperson before registering for MKT 310 . The student is required to prepare a written report of the findings and make an oral presentation to a faculty committee and/or the company executives.
Prerequisite(s)/Course Notes:
10 s.h. of marketing courses, including MKT 245 , QM 203 , QM 250 and permission of the department chairperson. Corequisite: MKT 280 . Open only to matriculated M.S. in Marketing Research students.
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