GBUS 220 - Applied Business Principles and Aging
Semester Hours: 3
Once a Year
An introductory general business course for health care professionals. Major
components of business, including financial planning, strategic analysis, marketing
management, and the management of human resources and organizations are examined.
Emphasis is on how these concepts specifically relate to the aging population.
Included are topics on the elderly as a viable market, management of health care
facilities, and promotion of health care products and services. Functional categories
of decision making, organizing and allocation of resources for administrators
who operate in the area of the elderly are discussed.
Prerequisite(s)/Course Notes:
Open only to students matriculated in the Gerontology program. Not for M.B.A.
degree credit.
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