PR 298 - Public Relations Capstone I

Semester Hours: 3

Fall, Spring, Summer
In this course students will initiate the planning of a significant public relations project. The capstone course can be either a research-based project or one that is specifically industry-based. This course, the first of a two course sequence with PR 299, integrates all facets of the graduate public relations curriculum. Students will demonstrate, through the successful completion of a significant project, their ability to conduct either a major piece of research on a specific topic related to the public relations profession or an aspect of public relations theory, including the use of a multimedia presentation; or implementation of a significant multimedia public relations campaign on behalf of a nonprofit charitable organization.

The first semester of the capstone project requires the development of a detailed, written proposal outlining the scope and direction of the project; a review of the research, resources and evaluation methods to be used; and, where appropriate, identification of a nonprofit organization and a written agreement to provide a public relations campaign on its behalf. With the professor’s approval, students may proceed with the execution of the project during the Capstone I semester.

Prerequisite(s)/Course Notes:
PR 261 , 262 , 263 , 264 . Pass/Fail only.

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PR 298 - Public Relations Capstone I