Apr 23, 2024  
2012 Summer Sessions Bulletin 
    
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2012 Summer Sessions Bulletin [ARCHIVED BULLETIN]

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MKT 169: Marketing of Services

Semester Hours: 3
This course focuses on the difference between goods and services and the impact of these differences on marketing of services. Topics include service quality, customer service/satisfaction, ethical issues in marketing of services, and marketing of services internationally.  Prerequisite(s)/Course Notes: MKT 101  and junior class standing or above.

Summer Offerings
SSIII: Aug 6-24; Distance Learning; Thelen




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