Dec 14, 2025  
2013 Summer Sessions Bulletin 
    
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2013 Summer Sessions Bulletin [ARCHIVED BULLETIN]

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MKT 169: Marketing of Services

Semester Hours: 3
This course focuses on the difference between goods and services and the impact of these differences on marketing of services. Topics include service quality, customer service/satisfaction, ethical issues in marketing of services, and marketing of services internationally.

Prerequisite(s)/Course Notes:
MKT 101  and junior class standing or above.

Summer Session III Offering(s):
80061: August 5-23; Distance Learning ; Thelen


View Course Offering(s):

Fall 2025

January 2026

Spring 2026



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