Mar 28, 2024  
2015-2016 Undergraduate Bulletin 
    
2015-2016 Undergraduate Bulletin [ARCHIVED BULLETIN]

Add to Personal Catalog (opens a new window)

MASS 112 - Surveying Public Opinion: Introduction to Public Opinion Research

Semester Hours: 3
Periodically
Introduction to the subject of commercial, social and political opinion research; methodologies and their pitfalls; uses of public opinion studies; relationship between such studies and their influence in the marketplace of ideas, services and products. Other topics include effect of the polling phenomenon on the press and how news is created out of polling results.

Prerequisite(s)/Course Notes:
MASS 011  or permission of the instructor.





Add to Personal Catalog (opens a new window)