Oct 19, 2018  
2015-2016 Undergraduate Bulletin 
2015-2016 Undergraduate Bulletin [ARCHIVED BULLETIN]

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MASS 112 - Surveying Public Opinion: Introduction to Public Opinion Research

Semester Hours: 3
Introduction to the subject of commercial, social and political opinion research; methodologies and their pitfalls; uses of public opinion studies; relationship between such studies and their influence in the marketplace of ideas, services and products. Other topics include effect of the polling phenomenon on the press and how news is created out of polling results.

Prerequisite(s)/Course Notes:
MASS 011  or permission of the instructor.

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